Enjoy the sharpest 4K viewing experience yet with the Samsung QE98QN90AATXXU, with a picture so magnificent you won’t believe what you’re seeing. The Samsung QN90A Neo QLED boasts the most innovative technology with Samsung’s ultra-fine, super-sharp Quantum Mini LEDs. Delivering clear-cut lights and incredible blacks, the colours just burst off the screen.

The Samsung Neo Quantum Processor 4K uses deep learning algorithms to automatically adjust the brightness, and sharpen the contrast of images to upscale everything to stunning 4K quality. Plus, HDR10+ brings out the finest details in every shot, so you can enjoy viewing to max.

This huge 98” screen is stunningly slim and expertly designed to give a minimal, stylish design. Thanks to anti-reflection technology, this TV is beautiful from all angles, so you can enjoy this stunning display uninterrupted night and day. With 100% Colour Volume*, you’ll enjoy the truest and closest colours, while the Quantum Dot display technology transforms light into the most breathtaking colours.

AI Sound and Samsung Q-Symphony

Adaptive AI sound means that the audio will be tailored to your space, no matter where in your home you place it. The smart AI adjusts the volume levels to the noise around you, so you can enjoy crisp and clear sound when watching shows or movies. Plus, 3D Audio moves the sound with the action on the screen, to help you track the sound and make you feel like you’re actually there.

Samsung Q-Symphony allows you to ramp up the surround sound with the power of both your TV and soundbar. This system works in perfect harmony, linking the sound between your TV and soundbar so you can enjoy sound simultaneously from both devices, for richer, fuller sound.