The Frame is a truly stunning television that can be endlessly transformed. Turn it on and enjoy the kind of brilliant display you'd expect from a QLED 4K TV. Or turn off the Samsung QE43LS03AA, and it becomes your very own gallery of beautiful art. It’s a canvas to express your creativity in your home, inspiring you to reinvent your space whenever the mood strikes with access to over 1,400 beautiful works of art from world-renowned institutions on the Art Store.

Whether you're watching the latest blockbuster, or admiring your favourite artwork, Samsung The Frame features a quantum processor 4K, which is a powerful processor that takes your picture and sound to the next level of brilliance. Just sit back, relax and let The Frame do the work.

Incredible Colour Mapping & Upscaled 4K

From the nightly news to that classic movie, AI upscales the resolution of everything you watch to flawless 4K detail – even if it wasn’t filmed that way. It automatically analyses the input source to reduce image noise, restore lost detail, and define edges around objects and text, scene-by-scene.

Samsung’s Colour Mapping provides innovative 16-bit colour mapping technology that produces colour accuracy and detail to your screen, even in bright scenes or settings.