LG 55UP77006LB 55" 4K Ultra HD Smart TV

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If you do not wish your order to arrive the next working day we offer the option to choose a specific day for delivery during checkout.


Next Day Delivery is available on all items when ordered before 1:00 pm Mon to Fri (excluding public holidays & selected postcodes) but where this isn't possible, we aim to deliver within 3 days from processing your order.


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Free Next Day Delivery is available on all TVs and we aim to deliver the next working day (ordered before 1:00 pm Mon to Fri) but where this isn't possible, we aim to deliver within 3 days from processing your order.


Next Day Delivery is available on all laundry & refrigeration products and incurs a £19.99 delivery charge.


Next Day delivery is available on American fridge freezers and incurs a £29.99 delivery charge. 


The courier will provide you with a 2-hour timeslot and some may call you 30-60 minutes before delivery.


Some delivery couriers have restrictions to certain postcodes depending on the dimensions and weight of the product. In these circumstances, we will contact you to arrange a suitable time & date for your delivery. If you have any specific delivery constraints, don't hesitate to contact us, and we will do our best to accommodate your request.


Please see our delivery information page for full details.

Level up your gaming experience and play like a boss with Game Optimiser. Game Optimiser will optimise your picture settings so you can experience fine-tuned HDR graphics, and low input lag to make gameplay more responsive and immersive.

  • WebOS Smart TV
  • Freeview Play, NOW TV, Netflix, Prime Video, Disney+
  • Game Optimiser
  • Sports Alert

Experience a lifelike picture quality that’s sure to surpass your expectations every time with the LG 55UP77006LB. Enjoy vibrant viewing in ultra-high resolution, with vivid colours and four times greater pixel accuracy than Full HD.

Enjoy films how they’re meant to be watched. Bring the cinematic experience to your living room with FILMMAKER MODE™ and HDR to create a more immersive experience, allowing you to view films how the director intended.

AI Sound and Bluetooth Surround Ready

AI Sound and Bluetooth Surround capabilities help you enjoy a fully immersive experience. Easily connect bluetooth speakers for a truly wireless, surround sound experience. Bring movies and shows to life, and feel the roar of the crowd for a stadium-like experience from the comfort of your living room.

General Information

  • Model Number 55UP77006LB
  • Colour Grey
  • Smart TV
  • Energy Rating View Energy Rating
  • Price Match
  • Screen Size 55"


  • Manufacturers Warranty - Parts 1 Years
  • Manufacturers Warranty - Labour 1 Years


  • Bluetooth
  • WiFi
  • HDMI 2
  • USB 1

Display / Technology

  • Refresh Rate
    Refresh Rate: How many new frames a screen can generate per second - the higher the number the smoother your viewing.
  • HDR
    High Dynamic Range: Allows your screen to display a wider range of colour tones presenting an expanded contrast range between the brightest and darkest parts of the scene. This improvement in contrast produces more lifelike images on your screen!
  • Resolution 4K Ultra HD
    4K Ultra HD: The most popular screen resolution capable of producing truly stunning images with a resolution of 3840 x 2160 for over 8 million pixels - more than double of tradtional Full HD TVs

Smart Apps

  • Works With Amazon Alexa
  • Works With Google Assistant

Weights & Measurements

  • Dimensions In Packaging (CM) (H) 81 x (W) 136 x (D) 16.2
  • Dimensions With Stand (CM) (H) 77.6 x (W) 123.5 x (D) 23.1
  • Net Weight 19 kg